Website Proposal — Pinecrest Family Dentistry

Prepared for: Pinecrest Family Dentistry — Greenville, SC Prepared by: REBB Advisors Date: April 19, 2026 Proposal valid: 30 days

Executive Summary

Your audit surfaced seven issues. Two are critical — the new-patient booking form silently drops submissions, and the mobile viewport is not set. Two more (Lighthouse 38 on mobile, an unclaimed Google Business Profile) are the reason newer practices in Greenville are ranking above Pinecrest despite smaller patient bases.

Cleanup alone would fix the critical issues and buy breathing room, but it will not close the ranking and visibility gaps. For a practice your size (≈1,400 active patients, one location, two providers), we recommend Tier 2 — Growth. It fixes the breakage, installs the infrastructure that actually moves local rankings, and runs month-to-month so you can cancel the moment it is not producing.

Dominance is overkill at your current scale. Revisit it in 12–18 months if you add a second location or a third provider.

Audit Findings

🔴 Critical

1. Booking form returns HTTP 405 The new-patient form on /appointments posts to an endpoint that no longer exists. Every submission silently fails. Estimated impact: 8–14 lost patient inquiries per month.

2. Mobile viewport not set The site renders the desktop layout pinch-zoomed on phones. 71% of new-patient searches are mobile. Current mobile bounce rate: 78% (vs. 34% on desktop).

🟠 High

3. Lighthouse mobile score: 38 Page loads in 5.2 seconds on 4G. Largest Contentful Paint 4.8s, Total Blocking Time 920ms. Google Search Console shows ranking decline tied to Core Web Vitals failures starting Q3 2025.

4. Google Business Profile unclaimed Your listing at 2100 Poinsett Hwy shows an auto-generated profile with no hours, no photos, no services. Competing practices rank above you in the map pack with 40+ reviews each.

🟡 Medium

5. No structured data Missing LocalBusiness, Dentist, and Service schema. Google cannot confidently surface your hours, location, insurance accepted, or specialties in rich results.

6. Thin service pages Five of nine service pages are under 200 words. In a market with 14 competing general dentists, this caps your ability to rank for procedure-specific terms (crowns, Invisalign, implants).

⚪ Low

7. Footer copyright stuck at 2019 A visible trust leak. Prospects reading the footer assume the practice is closed or inactive. Takes four minutes to fix.

🥉 Tier 1 — Cleanup

"Stop the bleeding."

Investment: $1,500 (one-time) Timeline: 48-hour turnaround Monthly ongoing: None

What's included

Booking-form diagnosis and repair
Mobile viewport + layout fixes on key pages
Trust cleanup: copyright year, broken links, SSL verification
Basic modernization: hero, CTAs, contact path
Before/after screenshots at handoff

What's NOT included

Ongoing SEO or content work
Google Business Profile management
Schema / structured data implementation
Visual redesign

Ideal for

Practices with a basically-working site that only needs the breakage fixed
Owners who are already ranking well and do not need marketing support
Anyone who wants to test REBB before committing to a retainer

🥈 Tier 2 — Growth (Recommended)

"Start actually ranking."

Investment: $3,500 (one-time setup) Timeline: 2–3 week build, ongoing from month 2 Monthly ongoing: $500 / month — month-to-month, 30-day cancel

What's included

Everything in Cleanup, plus:

LocalBusiness + Dentist schema markup
Google Business Profile: claim, optimize, photograph, populate services and insurance
On-page SEO on home + top 5 service pages
2 patient-facing blog posts per month (SEO-optimized, published to your site)
Review monitoring + response templates
NAP (name/address/phone) consistency audit across 15+ local directories
Monthly report by email: what shipped, what moved, what's next

What's NOT included

Visual redesign (that's Dominance)
Paid ads management
Social media management
More than 2 posts per month

Ideal for

Established practices that want the phone to ring more
Owners who do not want to hire a marketing person in-house
Practices currently below the map pack for their primary keywords

🥇 Tier 3 — Dominance

"Own the local market."

Investment: $7,500 (one-time setup) Timeline: 4–6 week build, ongoing from month 2 Monthly ongoing: $1,200 / month — month-to-month, 30-day cancel

What's included

Everything in Growth, plus:

Visual refresh / redesign (conversion-focused)
4 long-form blog posts per month
Active link building: 3–5 quality backlinks per month
Review generation automation
Before/after galleries + treatment landing pages
Insurance + new-patient landing pages
Core Web Vitals + conversion rate optimization pass each quarter
Quarterly strategy review call

Ideal for

Multi-provider or expansion-stage practices
Practices planning a second location
Owners ready to out-rank every other dentist in the county

Side-by-Side Comparison

Feature	Cleanup	Growth	Dominance
Setup investment	$1,500	$3,500	$7,500
Monthly ongoing	None	$500	$1,200
Timeline	48 hours	2–3 weeks	4–6 weeks
Booking-form repair	✓	✓	✓
Mobile viewport + layout fixes	✓	✓	✓
Basic modernization	✓	✓	✓
Schema markup	—	✓	✓
Google Business Profile management	—	✓	✓
On-page SEO	—	Top 5 pages	All pages
Blog posts / month	—	2	4
Review monitoring	—	✓	✓ + generation
Active link building	—	—	3–5 / month
Visual refresh / redesign	—	—	✓
Landing pages (insurance, services)	—	—	✓
Quarterly CRO pass	—	—	✓
Contract term	One-time	Month-to-month	Month-to-month

Recommended Tier for Pinecrest: Growth

The reasoning, in one paragraph:

Your site is not broken enough to only need Cleanup. Fixing the form and viewport stops the bleeding, but you will still be sitting below the map pack with no schema, no GBP, and five thin service pages. Those are the gaps that actually cost you rankings — and they will not close themselves. At the same time, Dominance is more than Pinecrest needs. A full redesign and four posts a month is the scope for a practice with three providers or two locations, not a solid two-provider practice that mostly needs to be findable.

Growth is the honest fit.

Timeline & Milestones (Growth Build)

Week 1 — Cleanup + technical foundation Booking form rebuilt and tested. Mobile viewport, SSL, Lighthouse, broken links, copyright year. LocalBusiness and Dentist schema shipped.

Week 2 — Google Business Profile + on-page SEO GBP claimed, verified, filled, photographed. Home and top 5 service pages rewritten for intent. NAP audited across 15+ directories.

Week 3 — Content engine online First two blog posts published. Review monitoring wired to your practice email. Monthly retainer begins. Next report lands end of month.

Months 2+ — Ongoing Two posts per month. GBP posts and photos refreshed monthly. Reviews monitored; response templates ready for you or your front desk. End-of-month email report.

Payment Options

Option 1 — Standard 50% of setup ($1,750) at contract signing. 50% at launch. Monthly retainer begins month 2.

Option 2 — Paid in full Full setup paid at contract signing. 5% discount ($175 off setup). Monthly retainer begins month 2.

Option 3 — Extended 30% at contract signing ($1,050). Remaining setup split across three monthly invoices alongside retainer. No discount; no interest.

Terms & Commitments

Our promise

Monthly reports showing exactly what we did and what moved.
Response within one business day on email.
If something is not working, we pivot without being asked.
No long-term contracts. Retainer is month-to-month with 30-day cancellation.

What we need from you

Admin access to the site and Google Business Profile.
Logo files and any existing brand assets.
A 15-minute call to verify services, insurance accepted, and provider bios. That is the only required call.
Review and approve blog content within 48 business hours.

If you cancel

30 days written notice. No exit fee.
All assets — site, content, GBP access, analytics access, review response templates — stay with you.

FAQ

Q: Can we upgrade from Growth to Dominance later? A: Yes. If Growth results are working and you want to accelerate, we credit your first Dominance setup invoice against Growth's setup fee. No penalty for starting smaller.

Q: What if we only want the Cleanup but none of the ongoing work? A: That is fine. Cleanup is a legitimate one-time engagement. We will not pressure you into a retainer.

Q: How soon will we see ranking improvements? A: Technical fixes (schema, Core Web Vitals) register with Google in 2–4 weeks. On-page SEO and GBP work typically show in 6–12 weeks. Content-driven ranking is 4–6 months. We report monthly so you see the trend, not just the endpoint.

Q: Do you guarantee rankings? A: No. Anyone who does is lying — Google's algorithm is not something we control. We guarantee the scope of work outlined here and the quality of execution.

Q: What happens if our site platform is ancient? A: If the platform cannot support the Growth scope (some very old WordPress builds and proprietary CMSs cannot), we will say so in week 1 and either migrate you (custom quote) or refund the setup minus work completed. We will not pretend.

Next Steps

Review this proposal. Share with anyone who needs to weigh in.
Reply with questions or a signed approval. Email [email protected].
Signed agreement + setup payment. We send a one-page agreement; 50% setup invoice follows.
Kickoff. 15-minute verification call scheduled within 48 hours of signing. Week 1 work begins the same day.

Investment Summary

Tier	Setup	Monthly	12-month total
Cleanup	$1,500	—	$1,500
Growth	$3,500	$500	$9,500
Dominance	$7,500	$1,200	$21,900

Recommended: Growth — $9,500 over 12 months, cancellable with 30 days notice at any time.

Your real proposal will use your practice's actual audit findings, scope, and numbers — not Pinecrest's. Everything else you see here is how the document is structured.