Your cosmetic dental site
sells trust before work.
Website cleanup and rebuilds for cosmetic and implant practices across Greenville and the Upstate. Starting at $1,500. Screenshots of what’s broken before you pay a dollar.
Veneers, Invisalign, and full-arch patients research for weeks before they book. If your before/afters live three clicks deep, your homepage is a headshot carousel, and the reviews page is stale, the consult never happens. We put case results above the fold, give every outcome a written narrative, and make the booking path match the price tag.
See if your website is losing patientsStarting at $1,500. See a sample proposal before you send the URL.
The case result is
the product.
Cosmetic patients research for weeks before they book. They compare before/afters across five sites in a single tab session. If your case tiles are unlabeled, undated, and decorative, they read as stock photography — and lose to the practice next door whose tiles read as proof.
Anatomy of a case-result tile
Replaced worn enamel on the upper arch after 15 years of grinding. Shade matched to existing canines so the corners of the smile don’t fluoresce.
Illustrative layout — not a real patient case.
What cosmetic patients compare
- →Proof of range. Six or more cases visible in one scroll, not a hero carousel. Patients want to see that you handle cases like theirs, not one hero smile on rotation.
- →Written narrative. Two sentences per case. What was done, what was preserved, how long it took. Decorative galleries read as stock; narrated ones read as portfolio.
- →Recency signal. Dates or “recent cases” framing. Cosmetic patients assume an old case is an old practice, and old practices take old photos.
- →Quiet HIPAA hygiene. No identifying features in the frame. No EXIF data on the image. Written authorization on file. The site should not be the place a compliance issue lives.
Cosmetic sites lose consults
in three specific ways.
Across the cosmetic and implant sites we audit in the Upstate, three patterns repeat. Patients research veneers and Invisalign for weeks before they book — these are the places the site quietly loses them.
Problem. Before/after galleries live three clicks deep on a stale page with no treatment context. Patients can’t see your work before they lose patience.
Fix. Above-the-fold case grid. Each result gets a short written narrative — treatment, timeline, outcome — so the work reads as proof, not decoration.
Result. Consult bookings climb because patients see the work before they scroll.
Problem. Homepage rotates generic smiling-stranger photos from a template library. Nothing signals that this practice actually does cosmetic work.
Fix. Single high-trust hero featuring a real before/after from the practice, paired with one sharp value claim — not a services list.
Result. Searchers who typed “veneers near me” see the work within a second of landing.
Problem. Latest review shown is 14 months old. Cosmetic patients comparing two practices assume the newer reviews mean newer work.
Fix. Live feed of recent Google reviews, filtered toward cosmetic keywords, refreshed on every deploy. Schema marks them up so they surface in search.
Result. Social proof on the site matches what patients just saw on Google Maps.
Named case studies from Greenville-area practices coming once we have written permission. Until then, patterns only.
The boring stuff
that protects you.
When a patient types “cracked molar, need it pulled”into your contact form, that’s a medical complaint sitting in a database your website plugin owns. Most dental forms quietly fail HIPAA. Most dentists never find out until something goes wrong.
Cleanup moves intake to a HIPAA-compliant inbox you actually monitor, with the signed paperwork and audit log your compliance binder needs. If anyone ever asks, you have the file. The practice is on the hook for this — not the plugin.
See if your website is losing patientsThree steps.
One week.
One entry point — the audit. One deliverable — a written proposal with screenshots. You decide what happens next.
01
Send us the URL.
That’s the whole intake. No form with 14 questions, no discovery call, no sales sequence.
02
Hear us out.
Within 48 hours, we’ll send back screenshots of what’s costing you patients, the fixes that actually move the needle, and a written proposal with scope and price. If your site is already fine, we’ll tell you that instead.
03
Say yes, and it’s fixed in a week.
Payment on approval. Cleanup ships in five business days or less.
Don’t let your website
be the reason for less revenue.
It’s 9pm. Someone searches “dentist near me.” They tap your pin first. Your site hangs. They swipe back and book the next one.
You will never know they existed. And what walks away isn’t a single visit — it’s years of recall, the family they’d have brought, and the case you’d have caught a year in.
Every silent bounce takes the whole arc.
Three things compound every month:
- —Your map pin drifts. Google weights mobile experience in local results. The fast practice keeps the calls. Yours stops getting them.
- —Your review count stalls.The patient who never booked never reviews. Your competitor’s five-star count grows on patients who were going to be yours.
- —Your ad dollar shrinks.Every Google Ads click lands on a page that bounces before it paints. You’re paying to send patients to a site that turns them away.
The site isn’t hurting the patients already on your schedule — they know where to park. Every bounce is the newpatient — the one who would have replaced the family that moved away. Multiply that by every month the leak has been silent.
Website builds
starting at $1,500.
One new patient is $13,000+ in lifetime value. Cleanup is $1,500. The math pays itself back the first time the leak closes.
Faster on phones. Intake moved to a HIPAA-compliant inbox. Your Weave / LocalMed / RevenueWell sync still working. A visual refresh that matches your chairside. Five business days or less.
Scope varies by practice. The audit tells you which tier your site actually needs. Larger rebuilds are scoped per project — send what you need, we’ll work within your budget. If the audit says you don’t need us, we’ll say so.
See if your website is losing patientsQuestions specific
to cosmetic practices.
Specialty-specific decisions the audit looks at — and how the written proposal answers them.
How do we show before/after photos without creating a HIPAA problem?+
Written patient authorization in your chart before any image leaves the operatory, and “for marketing use on rebbadvisors-style practice websites” as an explicit scope. We render case-result images from your own S3 bucket with no EXIF, no patient identifiers in filenames, and no crops that include tattoos, jewelry, or anything that could identify the patient. Anything borderline stays off the site.
Should the homepage H1 say “veneers” or “cosmetic dentistry”?+
Depends on the audit. “Veneers” has higher commercial intent but lower volume; “cosmetic dentistry” is broader. If your Google Business Profile and review keywords lean heavily toward veneers or Invisalign, the H1 should too. The proposal picks a side based on what the search data actually shows — no guesswork.
Do Invisalign-only practices need a different site than implant-heavy ones?+
Yes. Invisalign buyers are younger, mobile-first, and convert on clear pricing and treatment length. Implant buyers are older, research trust signals longer, and convert on surgeon credentials and full-arch case results. Same visual system can serve both, but the homepage hero and the case-result ordering are not the same.
Can case-result photos actually hurt our Google ranking if they’re slow?+
Yes. Above-the-fold cosmetic case photos are usually the largest contentful paint on the page. Ship them at the wrong compression and you tank mobile Lighthouse, which Map Pack weights. Cleanup includes compressing and serving them in modern formats so the proof-of-work doesn’t cost you the search position that surfaces it.
Reply with your practice website.
You’ll have screenshots in 48 hours.
Free audit. Screenshots plus a written proposal. No call. No follow-up sequence. If your site’s fine, we’ll say so.