Your pediatric dental site
has thirty seconds.
Website cleanup and rebuilds for pediatric practices across Greenville and the Upstate. Starting at $1,500. Screenshots of what’s broken before you pay a dollar.
A parent on a phone at 8pm with a crying five-year-old does not read your mission statement. They tap, they need the answer to “will this be okay?” in two seconds, and they book. If your site buries first-visit details behind a dropdown and the booking form takes 90 seconds on mobile, you lose the appointment to the next pin on the map.
See if your website is losing patientsStarting at $1,500. See a sample proposal before you send the URL.
The mobile form is
where bookings die.
A parent on a phone at 8pm, holding a fussy child, will not fill out 14 fields. The fix is not a prettier form. The fix is fewer fields.
Typical new-patient form
14 fields- Legal guardian name
- Guardian DOB
- Guardian SSN (last 4)
- Primary insurance carrier
- Insurance policy #
- Insurance group #
- Secondary insurance carrier
- Secondary policy #
- Pharmacy name + address
- Full medical history
- Full dental history
- Previous dentist name + phone
- How did you hear about us?
- Preferred appointment time
Bail-out typically happens around field five.
What mobile actually needs
4 fields- Child's first name
- Child's age
- Reason for visit
- Best time to reach you
Rule of thumb. Everything insurance- and history-related moves to a post-book email or in-office paperwork. The website’s job is the appointment. Billing comes next.
Sticky tap-to-call
Evening callers close tabs. A tap-to-call phone pinned to the header catches the appointments that wouldn't have become form submissions.
First-visit page
Linked from the hero, not buried. Four things: what the room looks like, whether you can be in it, what will and won't happen, how long it takes.
Split new vs. existing
Existing patients get a one-field flow. Lumping them into the new-patient form is the single biggest mobile-booking leak.
Pediatric sites lose parents
in three specific ways.
Across the pediatric sites we audit in the Upstate, three patterns repeat. A parent on a phone at 8pm with a fussy child does not read your mission statement — these are the fixes that turn that tap into an appointment.
Problem. Intake form asks 14 questions designed for adult oral surgery. Parent on a phone bails at field five.
Fix. Mobile form trimmed to name, child age, reason for visit, and best-time slot. Deeper fields expand only for existing patients.
Result. Booking completions climb on evenings and weekends — the windows parents actually have their hands free.
Problem. “What to expect at your first visit” is buried under Services → Pediatric → FAQ. Anxious parents give up and keep Googling.
Fix. Dedicated first-visit page linked from the hero, written at a sixth-grade reading level, with a short video if one exists.
Result. Parents who land with hesitation book instead of bouncing to a competitor whose site answers the question faster.
Problem. Practice number is plain text — copy/paste only. The 8pm caller loses the number between tabs.
Fix. Sticky mobile header with a tap-to-call phone styled as a primary button. Desktop gets a text version; phones get the action.
Result. After-hours calls actually happen instead of being Googled again in the morning — by which point the parent has already booked somewhere else.
Named case studies from Greenville-area practices coming once we have written permission. Until then, patterns only.
The boring stuff
that protects you.
When a patient types “cracked molar, need it pulled”into your contact form, that’s a medical complaint sitting in a database your website plugin owns. Most dental forms quietly fail HIPAA. Most dentists never find out until something goes wrong.
Cleanup moves intake to a HIPAA-compliant inbox you actually monitor, with the signed paperwork and audit log your compliance binder needs. If anyone ever asks, you have the file. The practice is on the hook for this — not the plugin.
See if your website is losing patientsThree steps.
One week.
One entry point — the audit. One deliverable — a written proposal with screenshots. You decide what happens next.
01
Send us the URL.
That’s the whole intake. No form with 14 questions, no discovery call, no sales sequence.
02
Hear us out.
Within 48 hours, we’ll send back screenshots of what’s costing you patients, the fixes that actually move the needle, and a written proposal with scope and price. If your site is already fine, we’ll tell you that instead.
03
Say yes, and it’s fixed in a week.
Payment on approval. Cleanup ships in five business days or less.
Don’t let your website
be the reason for less revenue.
It’s 9pm. Someone searches “dentist near me.” They tap your pin first. Your site hangs. They swipe back and book the next one.
You will never know they existed. And what walks away isn’t a single visit — it’s years of recall, the family they’d have brought, and the case you’d have caught a year in.
Every silent bounce takes the whole arc.
Three things compound every month:
- —Your map pin drifts. Google weights mobile experience in local results. The fast practice keeps the calls. Yours stops getting them.
- —Your review count stalls.The patient who never booked never reviews. Your competitor’s five-star count grows on patients who were going to be yours.
- —Your ad dollar shrinks.Every Google Ads click lands on a page that bounces before it paints. You’re paying to send patients to a site that turns them away.
The site isn’t hurting the patients already on your schedule — they know where to park. Every bounce is the newpatient — the one who would have replaced the family that moved away. Multiply that by every month the leak has been silent.
Website builds
starting at $1,500.
One new patient is $13,000+ in lifetime value. Cleanup is $1,500. The math pays itself back the first time the leak closes.
Faster on phones. Intake moved to a HIPAA-compliant inbox. Your Weave / LocalMed / RevenueWell sync still working. A visual refresh that matches your chairside. Five business days or less.
Scope varies by practice. The audit tells you which tier your site actually needs. Larger rebuilds are scoped per project — send what you need, we’ll work within your budget. If the audit says you don’t need us, we’ll say so.
See if your website is losing patientsQuestions specific
to pediatric practices.
Specialty-specific decisions the audit looks at — and how the written proposal answers them.
What should a pediatric first-visit page actually include?+
The four things a nervous parent wants to know, in order: what the room looks like, whether they can be in it, what will and won't happen on the first appointment, and how long it takes. Written at a sixth-grade reading level, with a short video if you have one. Links to the intake form and directions go at the bottom, not the top.
Should the homepage feel kid-styled or stay professional?+
Neither extreme works. Parents book; kids visit. A site that leans hard into cartoon branding reads as unserious to the decision-maker. A fully clinical site reads as intimidating to the five-year-old. The right balance is warm, bright, human photography and clear parent-facing copy — kid-facing touches belong in the operatory, not on the homepage.
Do we need separate intake flows for new vs. existing patients?+
Yes. New-patient intake captures what the practice needs to book the first visit. The existing-patient path is usually one field (child name) plus a reason-for-visit dropdown and the calendar. Merging them into a single 14-field form is the single biggest reason pediatric mobile booking rates crater.
Does adding video to the homepage help or hurt?+
Helps if the video is short (under 30 seconds), auto-muted, and compressed. Hurts on Lighthouse if it's a 12MB MP4 loading over LTE before the page paints. The audit tells you which column you're in and the Cleanup handles compression and poster frames if you're staying with video.
Reply with your practice website.
You’ll have screenshots in 48 hours.
Free audit. Screenshots plus a written proposal. No call. No follow-up sequence. If your site’s fine, we’ll say so.