Follow up with every lead.
Without thinking about it.
You can't answer every call on the job site. You can't send follow-up emails after every estimate. We automate the sequences so nothing falls through — and the system keeps working while you're busy doing the actual work.
You're generating leads.
You're not capturing them.
A prospect calls during a job. You can't answer. They leave a voicemail — or they don't. They called two other contractors while they had momentum. By the time you call back at 6pm, they've already booked someone.
This happens dozens of times a month for most trades businesses. It's not a people problem. It's a systems problem. And it's fixable.
of customers who call a local business and can't reach anyone will not call back. They go to the next result. You paid to generate that lead.
Leads contacted within 5 minutes convert at 21x the rate of leads contacted after 30 minutes. The window closes faster than most business owners realize.
of sales require 5 or more follow-up touchpoints. Most service businesses give up after one call. The deal was still there — you just stopped reaching for it.
Three systems that run
without you.
Missed Call Text-Back
- Fires within 60 seconds of a missed call
- Personalized to your business name
- Links directly to booking or estimate form
- Converts voicemail-shy prospects immediately
This alone recovers most of the leads a trades business loses every week.
Inbound Lead Sequence
- Instant confirmation email on every form submission
- Day 1, Day 3, Day 7 follow-up cadence
- Sequence pauses when they respond
- Reactivation message after 30 days of silence
Runs automatically. You only talk to leads when they're ready to talk back.
Estimate Follow-Up
- Automated check-in 48 hours after estimate sent
- Objection-handling message at Day 5
- Final urgency message at Day 10
- Closed-lost feedback request if no response
Most estimates that don't close immediately just need one more nudge. The system sends it.
The Multiplier surfaces the lead.
The sequence warms them up.
When you cold-call a Multiplier prospect and they don't answer, most contractors give up. We don't. We install a short outbound sequence — email or SMS — that runs automatically after your first contact attempt.
The message is specific to the signal that surfaced them. Not “Hey just checking in!” — something like “Following up on the Pelham Rd property — wanted to make sure you got my message.” That specificity gets responses.
Learn about The Upstate MultiplierHi Marcus — this is [Name] with [Company]. Saw the transfer on 7842 Augusta Rd and wanted to connect. Do you have 5 min this week?
Subject: 7842 Augusta Rd — Commercial HVAC Following up on my text. We specialize in commercial HVAC for property transitions in Greenville County...
Last message from me — just want to make sure you have options for HVAC before you get locked in. Happy to do a quick site walk at no charge.
We write the sequences ourselves. Specific to your trade, your market, and your offer.
We don't hand you a template library and a login. We write the copy, set up the triggers, connect to your phone number and email domain, and test everything before it touches a real lead.
The sequences run on infrastructure we manage. You get notified when someone responds. You take it from there.
Stop losing leads you already earned.
We'll audit your current lead flow on the first call and show you exactly where the gaps are.